KIDSLIFE PRESCHOOL
BRANDING
BRIEF
KidsLife is a preschool in Naples, FL dedicated to early childhood education, encouraging children to learn through play, creativity, and curiosity.
As a newly established preschool they needed the works, everything from logos and branding, to signage, marketing assets, website design, social media, and interior design. Centered around this idea of creativity and wonder, the owner Maria wanted the space to feel colorful, creative, and exciting for the children who would be attending.
SOLUTION
With KidsLife, we wanted the branding to be colorful, bright, and playful. So we started with creating a colorful logotype inspired by children's building blocks. Form there we created a color palette, selected fonts and designed a pattern of shapes that could be used throughout their marketing materials.
We then created signage for the front f their building, crafted business cards, letterheads, and other marketing assets. After establishing the branding, we used that to aid in paint color selection for the interior and exterior of the building as well as selecting wall paper for the space. We worked closely with the owner to put together a floor plan for the preschool and then from there we moved on to setting up and creating a social media presence and a detailed website to get them up and running.
