Aaron's goal for the logo was to create something that would mesh well with the logotype that he had already been using and that would flow well with his current branding. He knew that he wanted to have the letters S + P incorporated, so from there we tested out a few different designs using those letters and various barbershop imagery. All while trying to keep a classy yet gritty vibe throughout.

​

We landed on this design which mimics barber shears and creates the letters S and P. Giving it a clean but edgy look which pairs well with Shear Perfection's logotype and current branding.