THE GERIATRIC CONNECTORS
LOGO
BRIEF
The Geriatric Connectors is a startup, specializing in providing support and services to older adults and their family caregivers through counseling, care coordination, and consultation. The owner reached out to me wanting me to design logos for both The Geriatric Connectors and Nexus Transitions with the idea that they would visualize making connections and bridging the
gap to a new chapter in life.
SOLUTION
For The Geriatric Connectors, I created a lettermark using the initials "T", "G", and "C" combining with each other to symbolize making connections. I then added the name in the cutout between the "G" and "C" and colored it with the developed color palette of pastel green,
off-white, and dark grey. The green as the primary color symbolizes the idea of moving on to a new chapter with the thought of "the grass being greener on the other side" and the off-white and dark grey there for support.
