ALL STARS BASEBALL
Logo and uniform design for an All Stars baseball team created under Stars + Stripes Sports, a national sports organization supporting athletes and teams across the United States. The project focused on developing a bold, high-energy visual identity that reflects the competitive nature of the team while aligning with the broader organization’s brand.
PROJECT OVERVIEW
Stars + Stripes Sports is a national sports ecosystem providing events, resources, and opportunities for athletes across multiple levels of competition. The goal of this project was to create a logo and uniform design for their All Stars baseball team that would stand out visually while maintaining alignment with the organization’s existing brand. The identity needed to feel dynamic, competitive, and easily adaptable across uniforms, merchandise, and promotional materials.
DESIGN APPROACH
The design approach focused on capturing the energy and movement associated with competitive sports branding. A bold combination mark was developed, featuring a shooting star motif paired with strong, outlined typography to create a sense of motion and impact. The design draws from traditional sports aesthetics while introducing a more dynamic and modern composition. The uniform design applied the identity using the existing Stars + Stripes Sports color palette of red, blue, and grey, ensuring consistency while creating a cohesive and recognizable look on the field.
