ALL STARS SOFTBALL
Logo and uniform design for an All Stars softball team created under Stars + Stripes Sports, a national organization supporting athletes and competitive programs across the United States. The project focused on developing a bold and structured visual identity that reflects the energy of competitive softball while maintaining alignment with the organization’s overall brand.
PROJECT OVERVIEW
Stars + Stripes Sports provides a national platform for athletes through tournaments, camps, and competitive team programs across multiple levels of play. The goal of this project was to create a logo and uniform design for their All Stars softball team that would feel bold, recognizable, and adaptable across uniforms and team materials. The identity needed to reflect the intensity and structure of competitive softball while maintaining consistency with the organization’s established visual system.
DESIGN APPROACH
The design approach focused on creating a more structured and geometric interpretation of traditional sports branding. A combination mark was developed featuring an abstract, geometric-inspired star paired with bold, outlined typography to create a sense of strength and movement. The design maintains the high-energy feel typical of sports identities while introducing a slightly more refined and modern visual direction. The uniform design applied the identity using the existing Stars + Stripes Sports color palette of red, blue, and grey, ensuring consistency across teams while creating a cohesive and impactful presence on the field.
