ESSENTIAL VAPORS + CBD
Logo redesign and brand identity refinement for Essential Vapors + CBD, a vape shop located in Lexington, South Carolina. The project focused on modernizing the existing logo while maintaining recognizable brand elements, creating a cleaner and more versatile identity for both in-store and digital use.
PROJECT OVERVIEW
Essential Vapors + CBD is an established vape shop specializing in e-cig devices, e-liquids, and related products for customers transitioning away from traditional smoking. The goal of the project was to redesign the existing logo while preserving key brand elements—specifically the recognizable use of the “E” and “V” letterforms. The updated identity needed to feel more modern and adaptable, while still maintaining continuity with the brand’s existing presence.
DESIGN APPROACH
The design approach focused on simplifying and strengthening the existing identity. A refined lettermark was developed by overlapping the “E” and “V” forms to create a more unified and recognizable mark. A subtle vapor-inspired graphic was incorporated into the right stem of the “V,” reinforcing the brand’s connection to vaping without overcomplicating the design. A supporting wordmark was created using a consistent typeface, allowing the identity to function across a range of applications. The existing color palette of light and dark grey paired with lime green was retained to maintain brand recognition while improving overall clarity and usability.
Image provided by Brad at Essential Vapors & CBD