THE GERIATRIC CONNECTORS
Brand identity and logo design for The Geriatric Connectors, a startup providing support services for older adults and their family caregivers. The project focused on creating a thoughtful and approachable visual identity that reflects connection, guidance, and the transition into new stages of life.
Services: Logo Design, Brand Identity, Graphic Design
PROJECT OVERVIEW
The Geriatric Connectors is a service-based startup focused on supporting older adults and their families through counseling, care coordination, and consultation. The goal of the project was to develop a logo that visually represents connection, guidance, and transition, aligning with the organization’s mission of helping individuals navigate new chapters in life. The identity needed to feel trustworthy, supportive, and approachable, while maintaining a clear and professional presentation across applications.
DESIGN APPROACH
The design approach centered on the idea of connection and continuity. A custom lettermark was developed by combining the initials “T,” “G,” and “C” into a unified form, symbolizing the interconnected nature of the services provided. The integration of the full name within the structure reinforces clarity while maintaining a distinctive visual mark. The color palette was intentionally soft and supportive, using pastel green as the primary color to represent growth, transition, and the idea of moving into a new chapter. Off-white and dark grey were introduced as complementary tones to create balance and ensure the identity remains grounded and professional.
