KERR-VANCE ACADEMY
Marketing campaign design for Kerr-Vance Academy, focused on promoting enrollment through print and digital channels. The project included flyer concepts and social media graphics designed to clearly communicate the school’s value and encourage prospective families to take action.
PROJECT OVERVIEW
Kerr-Vance Academy is a private school in North Carolina focused on providing a strong academic experience and community for its students. The goal of this project was to create a set of marketing materials that would help increase enrollment by clearly communicating the school’s offerings and value to prospective families. The deliverables included multiple flyer design options as well as a set of social media graphics formatted for square, 4:5, and story placements, allowing the campaign to be used across both print and digital platforms.
DESIGN APPROACH
The design approach focused on clarity, structure, and conversion. The flyer designs were built to present key information in a clear and organized way, using strong hierarchy, typography, and imagery to guide the viewer and highlight important details such as programs, benefits, and next steps. The social media graphics were designed to adapt this messaging into concise, visually engaging formats optimized for different platforms and placements. Consistent branding, layout, and messaging were applied across all assets to create a unified campaign that feels cohesive and easy to engage with.
