NURSE APPROVED
Brand identity and logo design for Nurse Approved, a nurse-focused news platform delivering trusted healthcare information. The project focused on creating a clear, professional visual system that builds credibility while remaining approachable for a digital audience.
PROJECT OVERVIEW
Nurse Approved is a nurse-focused news platform designed to provide trusted, relevant information on topics impacting healthcare professionals. The project involved developing a complete brand identity, including logo design, color palette, typography system, and supporting visual assets to establish a clear, credible, and approachable presence. Additional deliverables included social profile graphics, award visuals, and a one-pager to support the brand across digital platforms and community engagment.
DESIGN APPROACH
The goal of the brand was to balance professionalism and trust with approachability, creating a visual identity that feels credible without being overly clinical or institutional. The logo and visual system were designed to reflect clarity and reliability, while maintaining a modern, accessible feel for a digital-first audience. A cohesive color palette and typography system were developed to ensure consistency across web and social platforms, supported by flexible graphic elements that could scale across content, announcements, and recognition-based materials such as awards.
