PEBBLE JUGGLER
Logo design and brand identity for Pebble Juggler, a startup specializing in the sale and distribution of pebble stones for landscaping applications. The project focused on creating a distinctive and approachable visual identity that reflects the natural, organic qualities of pebble stones while remaining versatile across branding and digitial use.
PROJECT OVERVIEW
Pebble Juggler is a startup focused on the sale and distribution of pebble stones used in landscaping and outdoor design. The goal of the project was to develop a logo and initial landing page that would capture the essence of the product while creating a memorable and recognizable brand. The identity needed to reflect the natural qualities of the material while standing out in a category that often leans heavily on generic or overly literal design.
DESIGN APPROACH
The design approach centered on creating a balance between simplicity and character. A combination mark was developed to ensure flexibility across applications, pairing a custom wordmark with an abstract icon. The wordmark features a modified rounded serif typeface, with subtle adjustments to the letterforms, particularly the clipped "g" characters and offset outline to create a more distinctive and ownable look. The abstract mark was designed to reflect the smooth, organic shape of pebble stones while subtly referencing the motion and rhythm of juggling. A soft, pastel color palette was introduced to reinforce the natural, approachable quality of the brand and differentiate it from more traditional landscaping visuals.
