PETITE DEL MAR
Brand identity and logo design for Petite Del Mar, a boutique-style online marketplace offering a curated selection of handmade products ranging from wax melts to art prints. The project focused on creating a refined and approachable visual identity that reflects the handcrafted nature of the products while maintaining a cohesive and elevated brand presence.
PROJECT OVERVIEW
Petite Del Mar is a boutique-style brand centered around curated, handmade products across a range of categories. The goal of the project was to create a visual identity that feels cohesive, elevated, and aligned with the handcrafted nature of the products, while still being versatile enough to scale across packaging, digital platforms, and marketing materials. The identity needed to strike a balance between softness and structure, allowing the brand to feel approachable while maintaining a strong and recognizable presence.
DESIGN APPROACH
The design approach focused on creating a refined and minimal visual identity that supports the product rather than overpowering it. The logo and supporting elements were designed to feel elegant and understated, using clean typography and balanced layouts to create a sense of cohesion across all applications. A soft, curated visual direction was used to reflect the handmade and boutique nature of the brand, allowing flexibility across different product types while maintaining a consistent and recognizable look.
