RIN E-LIQUIDS
Brand identity and packaging design for Rin E-Liquids, a startup focused on vape products and custom e-liquid offerings. The project focused on creating a bold and distinctive visual identity inspired by dragon-themed elements, supported by a packaging system designed to stand out in a competitive retail environment.
PROJECT OVERVIEW
Rin E-Liquids is a startup brand specializing in e-liquid products within the vaping industry. The goal of the project was to develop a logo and packaging system that would feel bold, recognizable, and aligned with a dragon-inspired visual direction. The identity needed to translate effectively across product labels and packaging, helping the brand stand out visually while maintaining consistency across different flavors and variations.
DESIGN APPROACH
The design approach focused on combining fluid, organic elements with bold, structured visuals. The logo draws inspiration from vapor clouds, using a flowing, custom cursive wordmark to create a soft and dynamic feel. The dot of the “i” was transformed into a droplet, subtly referencing e-liquid and reinforcing the product focus. For the packaging system, a more structured approach was introduced through the use of hexagonal patterns inspired by dragon scales. Bold color variations were used to differentiate flavors, while a custom, futuristic typeface was applied to flavor names to create a cohesive and modern product line.
Image provided by Brad at Essential Vapors & CBD
